M-commerce: Advantage & Disadvantage | Type - Definition - Example

Smartphones are essential things in our lives, we can’t live without them. It’s occurred just because of the usability and the availability of every useful thing on the fingertip. Every business owner wants their brand visibility on the mobile to engage with the vast audience on the internet. It is the main reason why every service provider technology comes in the shape of a mobile application. M-commerce is one of them, as E-commerce offers an easy way of shopping and enrich the shopping experience with its easy to use functionality. Being a renowned ecommerce website development company USA, India, we are well acquainted about the importance of M-commerce and how it differs to E-commerce. In this particular post, we are explaining M-commerce advantage and disadvantage, comparison with E-commerce.

What Is M-commerce Definition

Mobile users are increasing day by day, to grab the opportunity and cater the bespoke services to the mobile audience, E-commerce has to dive into other pool. Actually, M-commerce is not a new term, it is just refurbished by E-commerce especially for mobile users. The M-commerce definition relies on the numbers of mobile devices and their users. M-commerce is specially designed for mobile users, where M tends to Mobile. It is also known as mobile commerce. Many e-commerce terms now convert in the mobile like mobile banking, mobile payment method, mobile shopping and so on.

Importance of M-commerce For Business

According to the statista, We can say that making an M-commerce market can be profitable for you. This static says about the percentage sales share of M-commerce in the E-commerce market. It proves how Mobile commerce growing faster, it's also reciting the value and importance of M-commerce. The below stats clearly indicate about how M-commerce share the retail sales in E-commerce in the USA region. Another reason to opt M-commerce is the way it improves the lifestyle of everyone. It gives easy access on the fingertips, fluent shopping experience. The main advantage of having technology like M-commerce is an organized lifestyle, no need to stay on the crowded line for just amount transfer.

E-commerce Vs M-commerce: Differences & Similarities

There are many similarities as well as differences between E-commerce and M-commerce. It’s very much clear that Mobile commerce is a subset of E-commerce but it is supposed to be an advanced form. Despite their similar goal of buying and selling with the help of internet. Here is some comparison that differs both of them.

• Foundation: First and foremost thing is the foundation gap of both techniques. E-commerce invented in 1970, on the other hand, M-commerce comes into reality in late 1997.
• Cost: Development cost of E-commerce platform is cheaper compared to Mobile commerce. In E-commerce, it cost a website and the other tools that are way much cheaper than a mobile application.
• Audience Reach: Both platforms share the same category that is online shopping but they have obvious different audience reach. M-commerce has vast users compare to E-commerce because most of the internet users are mobile users.
• Category: E-commerce stands for electronics where M-commerce tends to serve Mobile users.
• Niche: Niche is similar in both. As we know both platforms share the same niche of commerce by electronic medium.
• Aim: Both are used for buying, selling merchandise and for transactions with various devices. They have similar aim with a diverse way of reaching out.

Advantage And Disadvantage of M-commerce

Every coin has two sides the same as M-commerce. As we all know M-commerce is at the growing state that’s why it has few disadvantages too. The best advantage of dealing with M-commerce is ping notifications. A business owner can easily communicate directly with customers for a new product, new services, offers, discounts, and coupons. Here we are going to express some advantage and disadvantage of M-commerce.

Advantage of M-commerce

• E-commerce has a vast area of serving but M-commerce has a specified niche that is mobile users. The main feature of M-commerce is their targeting audience, it has a fixed audience. It’s easy to target a specific audience with M-commerce.
• Best things to render as the M-commerce that app owners can target their audience easily, By location, Interest, Face detection, and so on.
• Real Users: While E-commerce only relies on captcha to identify the real users but mobile commerce can identify their visitors with many secure ways i.e. Face detection, fingerprint scan, retina detection, and captcha also.
• Push Notification: A M-commerce app has the advantage to offer the discount, latest services, a new product with the push notification directly to the customer's fingertips. It can be a free marketing tool for any business.
• Enriching experience for customers with mobile commerce, as mobile apps are growing with their alluring and easy to use UI/UX, therefore, m-commerce elevate the shopping experience in terms of better UI and easy to reach.
• People usually prefer mobile apps for shopping instead of websites because applications are faster, convenient, easy to use, provide personalized content, and better User Interface.

Disadvantage of M-commerce

• Cost: It is somewhere seems costly to develop a mobile application instead of a website. While comparing the Shopping website and shopping application, An app takes much high cost and more time to develop.
• Data Safety: The biggest concern about using mobile commerce is Data safety, many popular brands of social media also suffer from this problem i.e. Google+ & FB.
• Trust Issues: Many people still prefer to pay via cards instead of mobile banking. The reason is a lack of trust in the fastest way of transactions.
• Awareness: In the 21st century, where digitalization on the peak level. So to attract and engage the customers, you have to be aware of your customer about your app and insist them to install.

M-commerce Example

• Mobile Banking: banking is almost recreating its definition by using mobile commerce. The way m-commerce upgrade the banking experience and making the money transfer easy as well as fast, it just appreciable.
• Shopping Application: The main idea of m-commerce was grown by online shopping. The popular brand is Amazon, eBay, Alibaba, Flipkart, and Myntra.
• Mobile Ticketing: Booking and Ticketing is very easy with the M-commerce.
• Mobile E-Bills: Recharge, money transfer,  mobile vouchers, shopping coupons and also loyalty points from M-commerce shopping.
• Stock Market: Stock market demand quick reports, easy to concise, organize status and money transfer. All the mention feature elevate with more easy functionality with M-commerce.
• Mobile Wallets: Gone are the days when people had limited choices of payment method i.e. Debit/credit card and cash on delivery. But M-commerce offers multiple choice like mobile wallets, you don’t need to carry cash just tap on the fingertip and go.

Types of M-commerce

1. Mobile Commerce For Finance - Most banks are available for mobile banking and E-pay.
2. Mobile Commerce For Retail - Amazon, Alibaba, eBay, Flipkart, Myntra.
3. Mobile Commerce For Marketing - SMS marketing, Digital & Social Media Marketing.
4. M-commerce For Entertainment - Movies and Music player easily play with mobile.
5. M-commerce For Booking - Ticket booking, Hotel Booking, Travel Booking and so on.
6. Mobile Commerce For News - News hunt website use M-commerce to enhance the area.
7. M-commerce For Transaction - Popular mobile wallet is Amazon Pay, Google Pay.

Still Confused! Let’s Create Your Dream Mobile App With Us

Maybe M-commerce and its advantage lead you towards the idea of creating an application. But you are thinking about the right time, right opportunity and the right mobile app development company to deal with for crafting your dream application. There is nothing that expressed the right opportunity, you have to grab it and strives to make it right. If you are looking for a profitable mobile app to make headway in M-commerce then we are the right source. Acquaint SoftTech is a leading Mobile App Development Company USA, India, our dedicated app developers are capable of decoding your complex idea into a productive and profitable application. We have vast experience in E-commerce web design services and M-commerce development. Drop your requirement at info@acquaintsoft.com or give us a call at +1 773 377 6499.

In A Nutshell

At the wrapping time, we can say the advantage of M-commerce encourages everyone to shop online. M-commerce makes life easier in terms of mobile banking, mobile payment, Mobile wallet, Mobile shopping and many more. The best benefits of M-commerce is the ease of targeting the audience for the business. It allows sending push notification so app owner can easily use the mobile app as marketing tools by sending the push notification for a new product, a new offer, discount, and coupons. We all are concordant that M-commerce is on the growing state that’s why it is suffering from some issues like trust, cost factor, and data safety. Hope things will change in a couple of years. If you found something amusing in this post then feel free to SHARE it with your colleagues.